Our mission is to be the acknowledged leader in supplying the food processing industry with superior quality, efficiently and safely produced fruit, vegetable and other agricultural products from the growers of our Cooperative.

• Support the growth and value creation of Birds Eye Foods by maintaining a close partnership arrangement as an important stakeholder and supplier.
• Build a financially sound cooperative through being a reliable, efficient supplier of raw products and services to food processors and marketers.
• Expand the Cooperative's geographic breadth, business portfolio and membership base to promote growth, flexibility and financial strength.